LML Digital is a UK Google Ads management agency building Search, Shopping and Performance Max campaigns that target high-intent buyers — cutting wasted spend and maximising return on every pound invested.
*Industry averages. Sources: Google Economic Impact, WordStream 2024.
Every Google Ads engagement is scoped around your goals and budget. Here's what we bring to every managed account.
Precisely structured search campaigns targeting high-intent keywords with tightly themed ad groups, compelling copy, and extensions that drive qualified clicks to the right landing pages.
For e-commerce businesses, we build Shopping and PMax campaigns that surface your products to buyers with clear purchase intent — optimised feeds, bidding strategies, and audience signals included.
We configure and monitor automated bidding strategies aligned to your goals — Target ROAS, Target CPA, or Maximise Conversions — layered with audience signals to focus spend where it converts.
Wasted spend is the hidden killer of Google Ads ROI. We build comprehensive negative keyword lists from day one and refine them continuously, so your budget only reaches people likely to buy.
We write and A/B test multiple ad variations — headlines, descriptions, calls to action — using real performance data to identify the copy combinations that generate the highest conversion rates.
You receive a clear monthly report covering spend, clicks, conversions, cost per acquisition, and ROAS — no jargon, no vanity metrics, just the numbers that tell you what your investment is actually returning.
If you have an existing account, we audit every campaign, ad group, keyword, and setting to find where budget is being wasted and where opportunities are being missed. If you're starting fresh, we map your commercial goals to campaign structures before a single pound is spent. Either way, you know exactly what we're doing and why.
We build well-structured campaigns with tightly themed ad groups, high-quality keyword lists, negative keyword foundations, and ad copy variations ready to test. Before going live, we verify that conversion tracking is set up correctly — because running campaigns without reliable conversion data is like driving blind.
Once live, we monitor campaigns closely — pausing low performers, increasing bids on high-converting terms, testing new ad copy, and refining audience targeting. The first 30–60 days generate the data we need to make significant performance improvements. Most accounts see meaningful CPA reductions within the first 90 days.
Each month you receive a plain-English report showing what the account delivered and what we're changing next. As performance improves, we identify opportunities to scale budget into the campaigns and keywords driving the best returns — so your ROI grows alongside your investment, not just your spend.
The majority of Google Ads accounts we audit share the same problems: bloated keyword lists with broad match terms draining budget on irrelevant searches, ad copy that hasn't been tested in months, bidding strategies misaligned to actual business goals, and conversion tracking that's either broken or measuring the wrong actions entirely.
Google's own interface is designed to encourage higher spend, not higher returns. Automated recommendations frequently add keywords, raise budgets, and broaden targeting in ways that benefit Google's revenue, not yours. An experienced manager's job is to fight those defaults — and build a structure that actually converts.
At LML Digital, we manage Google Ads the way we'd manage our own money. Every optimisation decision is driven by conversion data, not click volume. We track actual leads and revenue, not just traffic metrics. And we report on CPA and ROAS — the numbers that tell you whether the campaign is commercially viable, not just active.
Whether you're spending £500 or £50,000 a month, the same principles apply: tight structure, proven copy, relentless negative keyword management, and bidding strategies tuned to your actual margin. That's what turns Google Ads from a cost centre into a growth engine.
Our Google Ads accounts are managed by Leo Pledger, LML's Co-Founder and Director, who has hands-on experience managing paid search campaigns across a wide range of UK industries — from local service businesses targeting specific regions to e-commerce brands running national Shopping and Performance Max campaigns. Every account gets direct management from someone who understands both the platform mechanics and the commercial outcomes behind them.
Conversion tracking is the foundation of every account we manage. Before we spend a single pound, we verify that Google Ads is correctly recording the actions that matter to your business — form submissions, phone calls, purchases, or quote requests. Accounts running on broken or proxy tracking are optimising toward the wrong signals, which is why so many campaigns generate clicks but not revenue. We fix this first, every time.
Tell us your goals and budget. We'll come back with a campaign plan and a quote built around your actual numbers.
Tell us your goals, current budget and industry — we'll come back within 24 hours with a tailored campaign plan.